I get it. Running a business is tough, and user research can seem daunting (I run a business too!). But what if I told you it doesn’t have to be expensive, time-consuming, or difficult? With the right approach, you can make smarter growth bets, increase both customer and business value, and mitigate risks — trust me on this.

Since 2013, I’ve been diving deep into user research, working with everyone from 20-person startups to massive organizations with over 20,000 employees.

My journey into user research felt like a natural progression from my background in therapy — think of it as therapy for products and digital experiences. I love working with teams to create moments that make users smile, brighten their days, or simplify their lives. It’s incredibly fulfilling to help colleagues achieve their big goals, whether it’s landing a promotion, a pay raise, or getting recognized for their hard work.

But it’s not just about making people happy. It’s also about driving growth and revenue for businesses by aligning their goals with real human needs. Understanding users at a deep level allows us to make informed decisions that propel the business forward.

What could be better than that?

I’m here to help you navigate the complexities of business decisions, mitigate risks, and achieve your goals, all while directly impacting your bottom line. Think of user research as your safety net — like those bumpers at a bowling alley that keep your ball out of the gutter. With my help, your ideas and business strategies will stay on track.

Here’s a bit about my journey:

• Speaker: I’ve spoken at over 100 events and conferences, including UXInsight, UXRConf, UX360, UXCon, UXCrunch, and the ResearchOps community.

• Writer: I’ve written over 250 articles on user research and published a book, Impact, about setting up a research framework in organizations.

• Podcaster: I’ve hosted over 75 podcast episodes (rated 4.8 stars on Spotify!).

• Consultant: I’ve worked with over 30 companies, helping them conduct effective and impactful user research that boosts revenue, CLV, retention, and acquisition.

• Blogger: I run a blog with over 8,000 subscribers (and counting!).

• LinkedIn: I have over 24,000 followers on LinkedIn who engage with my insights regularly.

If you’re ready to truly understand your users and boost your most important business metrics, let’s talk. I’m here to help.